Examine the Impact of Efficient Human Resource Utilization on Shopping Center Management

Abstract

The concept of a satisfied customer base is regarded as both the most important and the most researched topic in the field of marketing management. In the context of online shopping, consumer pleasure is the single most important factor influencing new customer acquisition, existing customer loyalty, and online retailers' long-term growth. Customer satisfaction is directly proportional to the relationship between the consumer's expectations and their experiences. This level is reached when a company's experience meets or exceeds its clients' expectations. An investigation into the factors that influence customers' levels of contentment is very important because its findings can serve as a standard against which to evaluate the A company's development and progress, as well as laying the groundwork for future strategic decisions. Several studies have been conducted with the primary goal of identifying the characteristics that contribute to satisfied customers. According to the findings of several studies, the website's design, delivery service, and support all have a significant impact on how satisfied customers are with their shopping experiences on e-commerce websites. When determining whether or not a customer is satisfied with their online purchasing experience, dependability, information quality, convenience, speed, and entertainment all have a significant impact.